My name is Shady & I use They pronouns
I majored on Public Relations in Undergrad at Appalachian State, and completed my Masters in Social Justice Education at UMass Amherst in 2017. After working for countless community organizations, I went on to pursue freelance design in Atlanta, where I built my skills and portfolio.
I balanced my day job with personal creative work, like experimental social media and wearable graphic design, which garnered attention from artists and activists. Eventually, I got offers from community organizations, individuals, and businesses to design, publish, and teach. This allowed me to work on other cool projects, from branding to writing about culture.
My creative approach—no matter the medium—is frequently in conversation with media, identity, and pop culture. I do several variations of each design and usually end up refining the one I find most readable and impactful.
For me, design is a way to combine images, text, and ideas together in a visual conversation to open new paths of thinking. I use cultural reference points, whether it be color, familiar brands, or typography to engage the audience both intellectually and emotionally. It’s a way to plant a seed of curiosity with the tension of uncomfortability or desire . Ultimately, it's about innovation for social change.
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